860
New enquiries per month
One established partner is currently taking approximately 860 new car-finance enquiries each month.
Reported average close rate: around 30%.
Carla PartnersFor established UK car-finance teams
For established car-finance sales teams
Get 150+ Qualified Car Finance Enquiries Per Month, Or Pay Nothing For Enquiries That Don’t Meet Your Criteria.
Carla generates people actively looking for car finance through our own Google and Meta advertising, qualifies them through our consumer journey and sends only the enquiries that match the criteria agreed with your business.
Question 1 of 6About 30 seconds
What best describes your business?
We partner directly with established car-finance sales operations.
Pay for matching enquiries
Criteria agreed before supply.
Exclusive to your business
Not simultaneously sold elsewhere.
Built for sales teams
Serious monthly car-finance enquiry volume.
Already supplying established sales operations
Built for sales floors, not inboxes.
Carla is designed for proper sales floors with the people, infrastructure and follow-up process to work fresh car-finance opportunities consistently.
Dedicated sales teams already work meaningful volumes of fresh Carla car-finance enquiries.
Partner performance
What other sales teams are doing with Carla enquiries.
We focus on what happens when the enquiry reaches the sales floor — not clicks, impressions or vague marketing metrics.
290
Enquiries last month
Another partner took 290 fresh Carla enquiries during its most recent month.
Reported close rate: around 26%.
50 → 400+
Monthly enquiry volume
This partner initially started with only 50 enquiries per month.
Performance led to the team scaling supply to 400+ enquiries per month.
Partner outcomes vary. Performance depends on applicant mix, lender panel, qualification criteria, contact speed, follow-up and sales performance. No conversion rate is guaranteed.
This is where your enquiries actually come from
Carla isn’t a list broker. We generate the demand ourselves.
We run the marketing, fund the marketing and qualify the applicants, you only pay for enquiries that match your criteria.
- 01
We advertise Carla
We run Carla’s own Google and Meta campaigns for consumers actively looking for car finance.
- 02
They come to Carla
The consumer arrives on our own Carla-branded car-finance website, not a generic data form.
- 03
They complete our journey
Applicants work through our detailed questionnaire and provide the information needed to assess the enquiry.
- 04
We match your criteria
Applicants that do not meet the criteria agreed with you are not supplied as matching enquiries.
- 05
The enquiry is yours
A matching enquiry is supplied exclusively rather than simultaneously sent to multiple buyers.
- 06
Or we call first
With live transfer, Carla makes initial contact and connects the applicant directly to your sales team.
Google + Meta → Carla brand → detailed application → qualification → exclusive enquiry → your sales team → close.
What 150 enquiries could look like
Put 150 Carla enquiries into your sales floor.
Using illustrative assumptions of 75% approved and 70% funded from approved applicants, the journey could look like this.
150
Enquiries
Matching enquiries supplied into your operation.
75%
Approved
Approximately 112 finance approvals.
70%
Funded
Applied to the approved applicants.
≈79
Funded deals
Rounded illustration from those assumptions.
Illustration only — not a revenue or conversion guarantee.
The approval and funding assumptions must be supported by tracked campaign data before being treated as expected performance. Actual results vary.
Why buy the enquiry instead?
Carla vs building the lead machine yourself.
The difference is who takes on the advertising spend, funnel build, qualification and ongoing optimisation required to generate car-finance enquiries.
| What needs doing | Carla | Generate it yourself | Typical agency setup |
|---|---|---|---|
| Google + Meta campaigns | Carla manages and funds the consumer acquisition used to generate your enquiries. | Your business builds, funds and manages the advertising internally. | The agency usually manages campaigns while you fund the media spend. |
| Consumer brand and journey | Already built around Carla, our consumer-facing car-finance brand. | You create and maintain the website, journey and positioning. | Depends on scope and may be charged separately. |
| Creative and optimisation | Carla handles creative, testing and acquisition optimisation. | Your team needs the time and expertise to optimise continuously. | Usually handled by the agency under its service agreement. |
| Applicant qualification | We collect applicant details and filter against criteria agreed with you. | You build the forms, rules and automation yourself. | Depends on the campaign and agency setup. |
| What you pay for | Enquiries that meet the agreed supply criteria. | Media, technology, creative, people and testing whether campaigns convert or not. | Commonly agency fees plus media spend. |
| Your team's main job | Work the opportunities and close the deals. | Build the marketing machine as well as run the sales operation. | Manage the agency relationship, then work the resulting leads. |
DIY and agency arrangements vary. This comparison describes common operating models, not every provider or campaign.
A deliberately selective model
Who Carla is built for.
FCA-authorised brokers or Appointed Representatives
Four or more active finance salespeople
Capacity to work at least 150 additional enquiries monthly
A process to action fresh enquiries within one hour
Choose how your team receives them
We send the enquiry — or the conversation.
Direct to your sales team.
Once an applicant meets your criteria, the exclusive car-finance enquiry is supplied directly into your operation for your team to contact, follow up and close.
Carla calls and live transfers.
Carla makes initial contact, then transfers the applicant live so your salesperson can move straight into the finance conversation.
Straight answers
Before you apply
Are the enquiries exclusive?
Matching enquiries supplied to your campaign are not simultaneously sold to other buyers.
Can we choose our criteria?
Yes. Applicant criteria, delivery method and volume are agreed before supply begins.
Do you offer live transfers?
Yes. Carla can make initial contact and transfer the applicant into your sales team, subject to the agreed setup.
Is there a guaranteed conversion rate?
No. Results vary with applicant mix, lender panel, response speed, follow-up and sales performance.
Ready to put Carla enquiries into your sales floor?
Complete the short partner check. Strong-fit teams can choose a call time immediately.